Up to 95% of users dislike poor design websites. Use the strategies you need to enhance your website’s user experience to increase engagement, conversions, and revenue with a web development company in Dubai.

UX design is described as the process of enhancing user satisfaction by optimizing functionality, usability, and effectiveness of user interactions on your website

When the UX on your website is configured, it provides users with simple utility without them ever noticing. Improving UX is one of the top three priorities among small companies according to a recent study.

Below are 11 strategies to boost UX on your website:

1. Simplify Your Design

The best UX designs are clean, orderly and clutter-free.

Visual simplicity is efficient since users understand it immediately. The streamlined style makes it easier to locate details as it offers a common interface that requires plenty of space for every design feature.

Since site visitors came in for answers and not for inspiration, avoid complicating your UX design. Instantly accessible web design is the easiest way of inviting user engagement.

2. Add Interactive Content

The more users want to interact with your website, the greater their experience will be. The usage of interactive content can render the design of your web enjoyable and increase interaction.

To boost the desirability of your UX, start adding:

  • Videos
  • Calculators
  • Games
  • Quizzes

Simplicity is key since after a quick look visitors should be able to engage with content.

3. Choose Colors Deliberately

Color plays a key role in influencing the perceptions and actions of users on your website. Your palette choice will set the emotional tone for the overall experience.

To find the right color for your calls to action and the general design of the website, perform testing, run experiments and use the results to refine your website UX.

4. Minimize Forms

Although gathering data is essential to business success, nobody likes handing out personal information. Asking for unneeded information will annoy users and cut down on conversions.

You can boost your UX by eliminating redundant fields from the signup form boxes. Streamlining the signup method would reduce user frustration and can yield excellent results.

5. Keep Animation Simple

Animations are a trendy way to satisfy web visitors and help them browse your website. However, motion graphics should not make your UX design more complicated or overwhelm visitors.

Use animations with purpose, such as to:

  • Encourage browsing
  • Assist with navigation
  • Prompt transfers
  • Entertain users during page loads
  • Announce improvement or completed action

6. Link Wisely

Embedding a link into your content invites users to click here. Users follow segments of underscored words and various colored text as visual clues.

For best consequences given these user prospects, highlight the most engaging idea, and make sure to keep the color blue. Longer hyperlinks will attract the reader’s eye, you can also consult with a website design company in Dubai like Dow Group that will help you out in developing an attractive website for your business or any kind of organization .

7. Personalize

For web design, personalization is essential as it lets users feel like the web content was made only for them. If the site interface is special, the more likely visitors are to visit. Customizations make users believe like they are part of a group and function to improve engagement, loyalty, and conversions.

8. Optimize for Mobile

A mobile-friendly website is essential for a quality UX, as mobile use continues to climb.

75% of consumers expect brands to have a consistent cross-channel experience, according to Salesforce’s customer management solution.

Using Google’s mobile-friendly test you can check your site’s mobile responsiveness.

9. Highlight Social Proof

Social evidence is a cultural trend where people refer to the actions of others to decide the correct course of action.

However, 79% of customers depend on online feedback almost as often as on personal suggestions. Place your best testimonials (or one or two scrolls down) on your homepage to get the full effect.

10. Unclutter the Navigation Bar

The navigation bar is located at the top of your home screen and connects users to certain parts of your website. For better results, avoid crowding the menu with unnecessary options that will confuse users.

As an alternative, move less essential navigation objects to the internal pages. This provides a simple and noticeable layout which makes exploration of the site easier.

11. Avoid 404 Errors

The link was supposed to take them to an interesting page, but instead, their web journey got interrupted.

Testing broken links with Google Webmaster tools can help you curb dissatisfaction and defection among users. To mitigate the downside of potential 404s, a satirical post may be generated to help bring users back on track.


UX can get easier if you adopt those same goals. You should learn what measures to take to improve conversions and help users feel more at ease on your website by providing your brand identity, optimizing UX and reducing bounce levels.